Monthly Archives: December 2012

60 is the new 60: Marketing to Boomers


Madison Avenue has long bypassed the 60+ market in favor of targeting the more desirable (i.e. “younger”) consumer demographics. Advertisers avidly pursue  20-50 year olds as they vocaciously consume their way  through  singledom,  new couplehood and marriage and, finally, family … Continue reading

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The land of milk and honey. And bread.


I was warned about Israeli breakfasts. That they would be  a glorious groaning board of  cucumber & tomato chopped salads, farm fresh eggs, citrus fruits, rich cheeses,  velvety yogurts and fresh espresso coffee in all its variations. And they were … Continue reading

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